Regular Joe

Unfiltered (and totally caffeinated)

No risk bailouts, or How I Invented the SuperCar

I’m a bit perturbed.  You could see the US car companies struggling years ago, eating up their political capital and brandname until they had to (literally) compare their cars to Toyota in order to get noticed.  Remember those Malibu commercials?  I thought that was lame.

Here’s what else “grinds my gears”.  All of the US car companies were supposed to come back with a plan that would bring them back to the top.  In exchange, the gov’t would give them some money and everyone wins right?  Too bad their plans suck.

Generally, the recipe was:

  1. cut lines (no more Saturn or Pontiac?)
  2. reduce models
  3. give ownership stake to the union.

Yawn.

If I were GM, this is the curve ball I would have thrown.  It would have been bold, visionary…CRAZY.  And it would be all that people were talking about.  Toyota and Honda would be like, “wait, wtf?!”

Here’s the deal, I (GM) don’t lay down any plan for my current car lines, instead, I give the manufacturing rights to Chrysler or Ford or even directly to the UAW to handle the management of manufacturing and excise a little bit of licensing fee for them using my names (there, no more labor issue).

So now I have a lean company all focused on R&D and maintaining my brand.  I make a few profound statements:

  1. When we come back from our manufacturing hiatus, we’re going to introduce only 1 car per line (maybe even fewer).
  2. all of these cars will go above and beyond the US’s plans for alternative fuel.
  3. these cars will drive themselves.
  4. we may or may not ever want to manufacture again (I may just license and co-brand/collaborate)

Why would I do this?  Cause I hate being a follower.  If I’m GM, I’ve just flipped the bird to the status quo and exerted by own vision on EVERY car manufacturer in the world.  I’ve ditched my baggage, taken the highest ground and charted the course for a decade of R&D.

Now, you’re probably thinking, ‘impossible’.  You’d be right: but only because we didn’t let these companies fail.  Imagine if the US said ‘buh-bye’ to Chrysler.  It’d be easier to drum up a bold plan because failure was possible.  Instead, we all take the stance and mouth the words that these companies are “too big to fail”.  That’s just a sorry excuse.

I’m a bit selfish though, ’cause I think commuting is a huge drain on my schedule (mostly sleep).  Imagine if no one had to drive 2 hours to work (and they could work on the way to work).  Productivity is up!

http://www.nissan-global.com/EN/PIVO2/index.html

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Filed under: for fun, random thoughts

One Response

  1. Sean Behan says:

    An interesting point in favor of this plan is that the service economy for just imported cars is greater than it is for the manufacturing of domestic cars.

    How many cars are made in Vermont, New Hampshire, New England… etc, relative to the number of Saabs and Subarus?

    I agree, let specialization do its thing and let these companies fail! The only thing to curb greed is risk, and the government is doing all it can to take risk out of the equation!

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